Updated FTC Green Guides Make it Less Easy to be "Green"

, Corporate Counsel


"Green" may be beautiful to a company's marketing department, but according to the Federal Trade Commission's new Green Guides, it's not a word to be used lightly.

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What's being said

  • ed kabak

    The FTC's newly revised Green Guides give detailed guidance on a whole host of circumstances regarding environmental advertising disclosure. Numerous questions however still exist as the interpretations and meaning in many specific cases. All of these cutting issues and best practices for compliance will be discussed in depth in two specific sessions at the PMA Marketing Law Conference Nov. 12-14 at the Sheraton Chicago Hotel & Towers

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