Tips on Keeping Clients (Very) Happy

The Careerist

, The Careerist


The perennial question on everyone's lips: How to get and keep clients? We've heard from plenty of business development experts over the years, but not nearly enough from partners at major firms.

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What's being said

  • Really?!

    It may be hard to argue with McDonald's presumed success or maybe he simply does not know what makes him successful.

    It is not too long ago that I was a client. I cared about getting work that I could rely on when it was promised to me. I felt that I could manage what I needed and when I needed it. Overdelivering wasn't necessary; just deliver it when you said you would. You'd be surprised at how many lawyers struggle with that.

    And I didn't need a third parent, psychiatrist, social chairman, ticket broker, cheering section or someone to hold my hand. I avoided all but the minimum in favors. I had no time for it and would have been embarassed by it.

    Now back in private practice, I get the sense that is how most (not all) of my clients feel. If I sense that they do want it, I deliver it. But I put them in them in the minority.

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