Higher Ed's Trademark Track Lisa Shuchman, Corporate Counsel April 18, 2014 | 1 Comments share share by mail share on linkedin Facebook share on twitter share on google+ Share With Email Send Thank you for sharing! Your article was successfully shared with the contacts you provided. print reprints The august halls of academia have taken to trademarking every phrase in sight. Sign up for a free digital membership and get great benefits like: Already Registered? Sign In now Unlimited free access to Corporate Counsel and Law Technology News online 5 free articles* every 30 days, from other ALM publications Exclusive discounts on ALM events and products CC Corporate Counsel digital newsletter, plus your choice of more than 30 digital newsletters Access on the device of your choice: smartphone, tablet, or desktop Create Account with LinkedIn Register Now *May exclude premium content VIEW COMMENTS ( 1 ) ADD COMMENT What's being said Sign In Terms & Conditions Joseph Dreitler Apr 18, 2014 Talk about a slanted opinion piece dressed up as journalism. Garbage. Maybe it should have been titled, "let me start a business that uses someone else‘s brand so I don‘t have to spend the time and money developing my own and then play off of that brand". Yea, probably too long. Comments are not moderated. To report offensive comments, click here. Preparing comment abuse report for Article# 1202650403388 Send Thank you! This article's comments will be reviewed.