In-House Counsel Role in Branding is Key to Success

, Corporate Counsel


According to former and current in-house attorneys, the legal department needs to be involved in all kinds of decisions around branding.

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  • Peggy Smith Bush, Esq., Southern Trial Counsel|PLC, Orlando, FL

    Thank you for this timely and thoughtfully written article. What a great reminder that communication with the legal team early on and throughout the process can be so helpful in facilitating a smooth roll out of a campaign, product, or even a company event.

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